The use to which you put graphics and fonts in your web site design is more important than you might believe. It is more than just personal preference since they can not only affect the readability of your web pages, and hence the time that visitors stay on your site, but also your search engine listings.
Both graphics and the fonts that you use for your text should be chosen carefully, and not just because it looks good to you, or even different. You might think that your graphics look nice, but they should not dominate your web page. Graphics should complement a page, and be used intelligently to convey a message.
Website graphics are in either GIF or JPG format. JPG formats are generally better for photographs and GIFs for general website graphics such as buttons and menu bars. When inserting a graphic into a web page it is important that you state the dimensions as in:
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This is because it takes time to load a graphic, but if your browser knows how much space is going to be needed it can set that aside and continue loading the rest of the page. The whole page then appears to load faster than if the graphic size was not specified. Some graphics can take a long time to load and you will have to keep an eye on that. Animated graphics especially can take ages, and your visitors will tend to disappear since they are generally not very patient when they visit a site.
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