The very first thing to consider when you are designing a web site is to generate a lot of traffic. But traffic alone is not sufficient. You need to convince that visitor to linger in your site and found out more information. Of course, that would also mean that you need to encourage them to buy from your products or avail of your services. Design your site in such a way that it would be in sync with your primary objectives.
Here are some simple strategies to be considered when designing a web site.
1. No splash pages please. Splash pages would not give your visitors a direct answer to their queries. You might even encourage them to click on that back button instead of clicking your welcome button. They are time consuming for the customers.
2. Use only few banner advertisements. Right now, people are smart enough. They are not clicking on those pop-ups. Give them the reason to buy the product and stop forcing them to buy using banner advertisements.
3. Create easy navigation menu. When you are confused with how to go along with a site, you tend to back out and find another one. So do not give your customer a headache. Go with a basic but clear navigation menu.
4. Guide your customers. Your user should know where they are now in your web site. Provide a portion in the site stating on which part of the information found on your site. You would not want them getting messed up on your site
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